The seperation of waste is really important and also (in my opinion) actually easy to do.
Just think about all the waste you produce everyday. Do you seperate the ifferent types of waste?
In Switzerland we have many possibilities to seperate our waste correctly and in an easy way. For example: I thought about the different trash-collectors at the train station. It should not matter for somebody to walk 20 meters and throw your trash away were it is more likely to be recycled afterwards than somewere else.