This mass consumption is not without "side effects". In this project, I would like to explain the effects of meat consumption. Since meat consumption has a big impact on our environment. The aim is to show that if we stop consuming meat, our environment will improve. The factors of meat production and consumption have a strong influence on this. Which factors play a role in this?
We want to increase the appreciation of meat as a food again. Ultimately, this also raises the question: how much and what kind of meat needs to be produced? We always talk about the quantity consumed, but let's also talk about the added value. If the consumer wants a piece of meat from an animal that has been kept in an animal-friendly manner, that eats domestic feed and is kept in such a way that it remains healthy with as little medication as possible, then that has its price. Appreciation then means that the consumer is willing to pay for this careful and sustainable treatment. If the industry can realise this price, it will also be able to cope if the population does not eat meat every day.